A one-person consultancy based in Roseville, California specializing in IT, software, sales and marketing.
Ricardo Anguiano
is Valley Magpie Digital

Hi there. I have 25 years of professional experience in IT, software development, marketing and sales roles. My jobs have required a mix of remote, globally collaborative work and in-person, face-to-face meetings with colleagues and customers from around the world.
Skills and Expertise
Area | Experience |
---|---|
IT |
Linux system administration, computer and network security. |
Software Development |
Python, HTML, CSS and more, but that’s what I enjoy. |
Marketing |
Positioning, collateral creation, content marketing, product video creation, in-person events. |
Sales |
New business prospecting, inbound and outbound sales, mid-market and enterprise segments, renewals. |
Former Employers
State of California; Advanced Micro Devices; University of California, Davis; CodeSourcery; Mentor Graphics; Siemens; Odaseva; Cognition Factory. My LinkedIn profile has more detail.
Qualities
A naturally curious quick learner; an organized note taker; a calm, comfortable presenter; clear and prepared; able to lead or follow; empathetic and works well with a broad range of personalities.
Services Offered
IT and Software Development
Linux user since 1993. First system administration role in 1996. Master's degree focus was on computer security. Python developer since 2001. I like writing documentation. None of that means that I know everything, but it does mean I should be able to find a way to make your systems more dependable and maintainable.
Sales and Marketing
I'm good at making complex topics easier to understand. I make sales-enabling product collateral including videos and presentations for general and technical audiences. I've put together initial startup sales and marketing infrastructure and collateral. I've sold SaaS products and services in the mid-market and enterprise spaces. Reach out if you have something specific in mind or just want someone to talk to about your overall sales and marketing efforts.
About the name
Valley Magpie Digital is named after the yellow-billed magpie (Pica Nuttallii), which inhabits the Central Valley of California—the same valley I call home. Like many corvids, the yellow-billed magpie is a smart, gregarious bird. This image is modeled after Ruckus, a rescue bird taken in by Turtle Bay Exploration Park in Redding, California.